1.Mobile Smart Phones Are Rapidly Becoming the First Choice for Browsing

In terms of the types of information mobile users will be looking for via their devices this holiday season, 31 percent said they will look for updates on sales and promotions, 27 percent will look for local store hours and directions, 26 percent will seek out product information and availability, 26 percent will be interested in product photos, 18 percent will search for official retailer apps and 17 percent will use mobile for customer support. (InMobi Holiday Mobile Shopping Study)

2. The Majority of Searches for Businesses are on Smart Mobile Devices

*62 percent of consumers use their smartphones to search for a store location or directions, 40 percent search for price and product information, 38 percent check the status of an order, and, while in store, 32 percent browse product reviews (2010 IDC Survey)
*29 percent of users will look to mobile devices to learn about new products or services, 27 percent will use their handset when making a purchasing decision and 15 percent of shoppers will use their mobile device to make a purchase while in a store this holiday season. (InMobi Holiday Mobile Shopping Study)

3. Your Customers Need to Make Quick Searches

Mobile phone users want quick results. They have less than a minute at a red light. They have not patience for zooming in, sideways navigation or reading essays. If they can’t find you quickly, they will move onto your competitors!

4. Your Customers Use Their Smart Phones At Home, Too

Your potential customers increasingly use their mobile devices when viewing advertising in print and on TV to learn about the products or services; to make a purchasing decision; and to make purchases on-line and for pick-up.

5. Google has announced that it is looking at how mobile friendly a site is when it considers page ranking and even costs of advertising

The Bottom Line ~ Smartphones are the Favored Way Potential Customers Find Your Business. If Your Website is Not Mobile Device Friendly, They will Go on to Your Competitor’s That Is!

Don’t Let Another Customer Pass You By ~ Call Us!  818-980-2929     

 

Some More Mobile Viewing Facts:

~ Tables and Graphs so not look good on a mobile device.
~ People use mobile devices both horizontally and vertically (landscape and portrait) – your site might not look good in either or both.
~Mobile sites are “lightweight,” load fast and are very accessible.
~Videos do not auto-play or play at all on a lot of mobile devices. Flash videos won’t work on Apple products.
~Hover effects or drop down menus may not work on mobile devices.
~Mult-column websites do not look good on mobile phones. In a hurry mobile phone users do not have the patience to navigate multi-column websites and move on to your competitors.

More Reasons to Call Us Now  818-980-2929

 

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