Here is what Google suggests for a site to be considered as optimized for mobile viewers:
1. Content is easily viewed at arms length without having to zoom in
2. Designed for thumbs, not mice

  • a. Designed to prevent accidental clicks
  • b. Built for scrolling only in one direction, vertically

3. Prioritized content

  • a. Select valuable content for users on the go
  • b. Fast site navigation and fast load times

4. Make it easy to convert

  • a. It is a phone, so the click to call button is up front and easy to push.
  • b. If there is a shopping cart it has easy navigation

5. Automatic redirecting of mobile phones to the mobile friendly version of the site.

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